The cultural and religious animosity model: evidence from the United States

Authors

Morris Kalliny, Saint Louis University
Angela Hausman
Anshu Saran, University of Texas Permian Basin
Dina Ishmaeil

Document Type

Article

Publication Date

2017

Abstract

The purpose of this paper is threefold: to extend the animosity model developed by Kleinet al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.

Recommended Citation

Kalliny, M., Hausman, A., Saran, A., & Ismaeil, D. (2017). The cultural and religious animosity model: Evidence from the united states. The Journal of Consumer Marketing, 34(2), 169-179. doi:http://dx.doi.org/10.1108/JCM-06-2015-1464