The cultural and religious animosity model: evidence from the United States
The purpose of this paper is threefold: to extend the animosity model developed by Kleinet al. (1998) by adding cultural and religious animosity constructs, to provide a tool with which to measure the cultural and religious constructs and to provide explanations, and thus an understanding, of how cultural and religious differences impact consumer intention to purchase.
Kalliny, M., Hausman, A., Saran, A., & Ismaeil, D. (2017). The cultural and religious animosity model: Evidence from the united states. The Journal of Consumer Marketing, 34(2), 169-179. doi:http://dx.doi.org/10.1108/JCM-06-2015-1464